Kelsey D. Haynes

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Helpful COVID-19 Communication Tips

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Who would’ve thought when 2020 began that we’d all be working round clock to manage the same crises? As small businesses and organizations start cutting back budgets to maintain some savings with shutdowns and scaled-back products and services, many owners have found themselves taking on more communications and social media management roles. These tips, tricks and resources will help relax your nerves as you work to respond to the COVID-19 crisis.

THREE TIPS FOR COMMUNICATING ABOUT THE CORONAVIRUS

  1. Take caution in this time of heightened sensitivity to not scare your audience with bad news, assumptions, theories or opinions. All communication should be objective and only share confirmed facts or cases.
  • Share stories about your health care heroes on the front-line helping to stop the spread of the virus.

A CORONAVIRUS TOPICAL GUIDE TO AP STYLE

For those not familiar with AP Style, simply put, it’s the standard writing style for journalists and communications professionals as defined by the world’s oldest news service, the Associated Press. The following quick-hit AP tips will help you communicate effectively with your audience during the pandemic.

  1. AP accepts the coronavirus on first reference without use of COVID-19. Simply “coronavirus” infers that there is only one virus when there are multiple coronaviruses.
    Ex: Many things are changing with the spread of the coronavirus.
  • Share stories about your health care heroes on the front-line helping to stop the spread of the virus.

Originally published at http://www.kelseydh.com.

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I’m a strategic communicator by day. And by night? I help create magic for brands and blog about my life experiences navigating adult life as a millennial.

I’m a strategic communicator by day. And by night? I help create magic for brands and blog about my life experiences navigating adult life as a millennial.

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